Popular fried chicken fast food restaurant Zaxby’s has revealed its partnership with Jimmy ‘MrBeast’ Donaldson to create the company’s first-ever celebrity meal.
With over 258 million subscribers on YouTube, MrBeast has thelargest single-creator channel on the Google-owned platform.
Donaldson has used his name to create other brands in the past, including his snack company,Feastables,and his ghost kitchen chain, MrBeast Burger.
His latest endeavor isa partnership with Zaxby’sto create the ‘MrBeast Box,’ the company’s first meal collab with a celebrity or influencer.
In a press release, MrBeast shared his love for the company and how excited he is to have a partnership with them.
“I grew up going to Zaxby’s, so when we started talking and decided to make the MrBeast Box, I knew it’d be perfect to include my new Feastables bar in it,” said MrBeast. “It’s the world’s best chocolate bar and the world’s best chicken, simple as that.”
The MrBeast Box includes one of the YouTuber’s iconic Feastables candy bars, as well as the following Zaxby’s items:
MrBeast’s collab meal comes in a special custom-designed box featuring the YouTuber’s famous panther logo on top and the Feastables logo on the side.
This is just the latest celeb-influenced fast food meal to be released by a fast food restaurant, with McDonald’spreviously doing collabs with Cardi B & Offset,Travis Scott, and even K-pop stars BTS.
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However, this new box at Zaxby’s stands out from the rest by offering the Feastables chocolate bar, giving it a MrBeast touch instead of limiting the meal to just Zaxby’s menu items.
Dylan Horetski is a Senior Writer on Dexerto’s US team. He is an expert Entertainment reporter, covering Twitch, YouTube, TikTok, Tech, and viral news. He also has bylines at IGN. You can contact him at: dylan.horetski@dexerto.com
