A pair nicknamed the “Pookie couple” has gone viral on TikTok with their fit checks getting millions of views each. But why are fans so obsessed with the stylish couple?

The wordPookiehas gained popularity in recent years as more and more people started using it on TIkTok. The word is an affectionate nickname or term of endearment for a loved one and is usually used to address a romantic partner or a friend.

However, one TikToker has been known on the app as “pookie” as videos of her and her husband continue to go viral with millions of views. But who is Pookie?

Who is Pookie on TikTok?

Who is Pookie on TikTok?

Pookie is the nickname often used by Campbell Puckett’s husband Jett Puckett when referring to the influencer in her videos. Campbell is a TikToker with a growing following and often has videos gain million of views.

Campbell and Jett have gone viral on TikTok on multiple occasions with videos of their fit checks in which Jett compliments Pookie, telling her she looks “amazing” or “fire.”

TikTok users can’t get enough of the way Jett hypes up his Pookie’s outfits, with one fan joking that the nickname is now their “Roman Empire.”

Some people, however, are confused as to why Campbell and Jett have gone viral, but their fans are always quick to explain just why they love to see their videos.

One person commented: “Y’all seem so genuine and sweet. It’s so refreshing to see couples that doesn’t seem staged. You can tell the love is there.”

“The way he steps out of the way to let her shine,” a second person wrote.

A third person said: “If my future man dont love me like jett loves campbell… TAKE HIM BACKK.”

The couple first met when she was working as a flight attendant and he was a grad student.

“I walked up to the prettiest girl at a wine bar in Philadelphia, just started talking to her,” Jettsaid in a TikTok. “Two days later, we were inseparable.”

Alice Sjöberg is an Evergreen Specialist on Dexerto’s UK team, focusing on Entertainment content. She is an NCTJ qualified journalist, providing expert coverage of trending, viral news from X/Twitter, YouTube, and TikTok. Alice also has bylines at The Mirror, MSN, Daily Express, OK! Magazine, and The Chronicle. You can contact her at: alice.sjoberg@dexerto.com