The ‘Asoka’ makeup trend is taking over TikTok, as users are doing traditional Indian bridal looks to the tune of a popular Bollywood hit.
Over the past couple of years,TikTokhas become a breeding ground for viral trends, constantly pushing the boundaries of creativity through music, fashion, and personal expression.
‘Asoka’ TikTok trend explained
The ‘Asoka’ makeup trend, started by TikTokersuwarnadwipa.mua, sees users transforming their everyday looks into Indian bridal makeup and outfits. Using smooth transitions, they get ready to beat of the song ‘San Sanana’ from the Bollywood movie ‘Asoka’ while grooving and lip-syncing to it.
At the end, they reveal the final glamorous look, which usually consists of a colorful bridal veil, dramatic makeup, and heavy gold jewelry, showcasing the beauty of Indian wedding fashion.
Content creators from various cultural backgrounds have beenparticipating in the craze, and many are amassing tens of millions of views and likes on their videos.
TikTok users have been loving the visually appealing trend, commenting things like “You’ll never catch me skipping one of these” and “Best makeup trend ever.”
Its popularity has also sparked renewed interest in the original film ‘Asoka’ and song ‘San Sana’ by Alka Yagnik, Anu Malik, and Hema Sardesai, as evidenced by comments onYouTube.
“Who else is here because of TikTok makeup video?” one user asked, while another noted that the song “is trending after 23 years of release.”
So far, over 233,000 videos have been made using thecatchy soundfrom suwarnadwipa.mua’s post and even more are continuing to be uploaded every day as the trend takes over For You Pages across the app.
Kawter Abed is an Entertainment Writer on Dexerto’s UK team. She is a journalism graduate and provides expert coverage of viral news, TikTok trends, and YouTube creators. She is also a big fan of Nintendo games and Netflix shows. You can contact her at: kawter.abed@dexerto.com
