RPM is a common acronym used among some of the biggest stars on TikTok, but it has left several users confused as to what it means.
As with most social media apps,TikTokhas developed its own set ofslang terms and phrasesthat are frequently used in video captions, direct messages, hashtags, and more. However, some new words and acronyms have been created to explain the new form of communication.
While RPM isn’t technically a slang term, it is used a lot in the TikTok world, especially when talking about the behind the scenes of it all – so what does it mean?
RPM meaning on TikTok
RPM stands for “revenue per mille” and refers tohow much you get paid per thousand viewson your videos on TikTok, meaning that users should aim to have their RPM as high as possible.
According to TikTok,RPMs are calculatedbased on qualified views and RPM (average gross revenue per 1,000 qualified views). Your RPM can fluctuate depending on a variety of factors, like video engagement, the authenticity of the content, and the region in which your video is viewed.
While RPMs are private information for each user, some bigger influencers have taken to the platform to reveal what they earn from their videos.
An influencer with around 2 million followers on the platform might make between $9 – $38 per day. However, it is important to know that most influencersmake the majority of their moneyfrom brand partnerships as well as other sponsorships.
At the moment, only creators part of theTikTok creativity programare eligible to earn money on their content. If you meet these requirements can only earn money from videos that are a minimum of one minute long and that aren’t a stitch or a duet.
If you want to learn more about how to earn money on TikTok, check outhow many followers you needon TikTok to get paid, orhow much money you can earnfrom TikTok.
Alice Sjöberg is an Evergreen Specialist on Dexerto’s UK team, focusing on Entertainment content. She is an NCTJ qualified journalist, providing expert coverage of trending, viral news from X/Twitter, YouTube, and TikTok. Alice also has bylines at The Mirror, MSN, Daily Express, OK! Magazine, and The Chronicle. You can contact her at: alice.sjoberg@dexerto.com
