Wendy’s looks to have thrown some serious shade at other fast food chains in their most recent ad campaign.
The ad, which shows a $5 Biggie Bag meal featuring a Wendy’s hamburger, fries, and a cola, has a voiceover that states: “It kinda feels like everybody’s trying to copy the $5 Biggie Bag.”
“So how can you spot a knockoff? Uhm, it won’t taste like Wendy’s.”
The ad then goes on to say, “This job is easy,” appearing to state that there’s no competition for Wendy’s.
Wendy’s did technically do it first. Their Biggie Bag has always been $5, and unlike some other chains, is a permanent menu feature.
The Biggie Bag features the choice of a Jr. Bacon Cheeseburger or Crispy Chicken Sandwich paired with a 4-piece nugget, one Jr. fries and a small soft drink. Since June 20, customers have been able to add a small frosty too, free of charge.
People in the comments were very amused by this call out from Wendy’s, with someone commenting, “Fast food chains beefing has to be the funniest beef.”
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Another seemed to think that this ad was firing shots specifically at McDonald’s, saying: “I started dying because I knew exactly who they were talking about.” and another simply saying, “Wendy’s ate.”
People claim to agree with the ad, stating that Wendy’s does taste better, and that you can upsize the drink and fries for a small extra fee. However, others were mentioning that a biggie bag cost $7-8 depending on what state they lived in.
If you’re still on the hunt for fast food bargains,Burger King is giving away free burgersevery Friday.
Maddy Kinkead was a Food Writer on Dexerto’s UK team and is a Master’s graduate. She is an expert in fast food chains, restaurants, recipes and all things food-related. Her main coverage areas include Starbucks, where she was once a barista, McDonalds, KFC, Chic-fil-A, Dairy Queen, Chipotle, and more. She also has bylines at The Tab.
