With Rockstar’sGTA 6shaping up to be one of the biggest launches the gaming industry has ever seen, even rival companies are eager for the new sequel.Ubisoft’s CEO explained why in the company’s latest earnings report.
A decade on from GTA 5’s meteoric launch, Rockstar finally broke its silence on the sequel late last year. Whileunprecedented leaks spoiled some of the surprise, the first GTA 6 trailer still went on tobreak records all the same, becoming one of the fastest-growing videos in the internet’s brief history.
And that’s only the beginning. As millions of gamers around the globe hold their breath for any further intel, GTA 6 is clearly shaping up to be a gaming launch unlike anything we’ve seen before. This fact is something other dev teams are acutely aware of too.
“What we’ve seen in the past is that each time there’s a big release like GTA, there are more and more people coming back to the industry,” he said. Thus, with GTA 6, Ubisoft’s CEO is expecting a launch of this caliber to “help other games sell as well.”
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In fact, while the prevailing wisdom may have been to try and steer clear of GTA 6 on the calendar, Ubisoft is doing the opposite and instead “organizing things around the launch of that game.
“What we’ve seen is that generally, it’s actually positive for the market, and we did a good launch with the launch of GTA 5 and GTA 5 Online, each time we were able to generate really good revenue and profit on the games we launched.”
Ubisoft launched Assassin’s Creed Black Flag just one month after GTA 5 and it quickly skyrocketed, selling over 11 million copies in just a matter of months.
Brad Norton is Dexerto’s Editor on the Australia team. He is a journalism graduate and Call of Duty expert, covering Warzone, Black Ops, and Modern Warfare. Brad also covers Star Wars, Twitch, YouTube, first-person shooter games, and single-player games. He also has bylines at Gamurs Group. You can contact him at: brad.norton@dexerto.com
