Less than six months afterTwitchwarned that US sub increases were “extremely likely,” the Amazon-owned platform has followed through with its price hike.
“We are notifying streamers and subscribers in these regions via email,” they said.
Among the countries affected are Canada, New Zealand, the United States and Europe as a whole. While subs are currently $4.99 in America, come July 11, that number will rise by 20% to $5.99.
📢Starting July 11, we’re increasing sub and gift prices on web in over 30 regions: New Zealand, the US, and multiple countries in Europe.🔴 You can bring your questions to Patch Notes on June 12 at 1pm PT.📬We are notifying streamers and subscribers in these regions via…pic.twitter.com/dVLDgxZxGH
Back in February, Chief Monetization Officer Mike Mintonwarned that a price increasein the US could be coming following adjustments on an international level.
“Stating what may be obvious to some people, these things are pretty well connected. It is extremely likely we will see a US price increase. We’re working on the details as to what the increase will be and when,” he said.
Given the increase in sub prices, streamers began to ask if this would mean a bigger cut on their end. According to Twitch, the sub cost increase will ultimately mean both sides rake in more.
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The price hike comes six months after Twitch CEO Dan Clancy revealed that thesite isn’t “profitable”despite laying off 500 employees.
In May, the platform alsoterminated the contracts of its Safety Advisory Council memberswith plans to replace them with streamers.
Michael Gwilliam is Dexerto’s Deputy Entertainment Editor in the US. He expertly covers trending stories across Twitch, Kick, YouTube, TikTok, as well as Overwatch, GTA, and Smash Bros. You can contact him at: michael.gwilliam@dexerto.com
