Apple’s CEO has boasted about the company’s generative AI plans and feels that it has advantages over competitors.
Speaking at an investor call,Apple‘s CEO Tim Cook has once again teased the company’sAI strategyand said thatmore will be revealedin the months ahead.
Without getting into specifics, Cooksaidthe company is making significant investments in “generative AI.” He also suggested that everything is moving in the right direction and said the company will share “some very exciting things” with its customers soon.
The company is looking to host alaunch eventnext week and is expected to announce new products, including a newOLED iPad Pro,iPad Air 6, a newApple Pencil 3, and more.
Cook, however, suggested that the company might keep the AI plans private during this hardware event. Instead, Apple might use the stage atWWDC– a software-focused event in June – to reveal its AI readiness.
The Apple CEO said: “we’re getting into a period of time here where we’re extremely excited like I’m in the edge of my seat literally because next week, we’ve got a product event that we’re excited about. And then just a few weeks thereafter, we’ve got the developers Worldwide Developers Conference coming up and we’ve got some big plans to announce in in both of these events. [pause] From an AI point of view…”
This is not the first time Cook has casually dropped hints about usinggenerative AIin its upcoming products. The company isreportedlyin talks with both Google and OpenAI to useGemini,ChatGPT, or both iniOS 18.
Related:
Jitendra Soni was a Tech Writer on Dexerto’s UK Team. An expert in tech, especially smartphones, he has almost 10 years of experience. He spearheaded the TechRadar India editorial operations and has written for TechRadar, TechRadar Pro, Free Press Journal, Mobile Scout, IB Times Singapore, Indulge Express, and more.
