TikTok has launched a new app called Whee on the Google Play Store, which bears a striking resemblance to Meta’s Instagram.

ByteDance’sTikTokhas quietly published theWhee app on the Play Store, as spotted by APKMirror founderArtem Russakovskii. Whee is a social app described as the “best place for close friends to share life moments”.

The social media app has an interface and features similar toInstagram. On the home screen, there’s a feed to scroll through, a place to send direct messages, and a button to make your own post. The app allows you to share pictures, and like and comment on the stuff your friends put up too.

Whee is currently live on the Google Play Store but isn’t available for download in the US. We checked Apple’s App Store and couldn’t find it there either.

Russakovskii claims the TikTok app is “live in over a dozen countries,” but they haven’t specified exactly which ones. TikTok didn’t immediately respond to Dexerto’s request for comment.

Whee isn’t the first app TikTok released to compete with Instagram. On April 17, we reported thatTikTok had started rolling out a new app called TikTok Notes, which has Instagram-like features but a Pinterest-like feed. That app has yet to see a wider rollout.

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TikTok and ByteDance are fighting a newlaw that would force them to sell TikTok’s US operationsor face a ban. This legal battle could decide the fate of the app, which has over 150 million American users.

Anurag Singh was a Tech Writer on Dexerto’s UK team, expertly covering laptops, smartphones, and wearables. He covers the biggest tech news from major brands such as Apple, Samsung, and Microsoft. He also has bylines at Android Police, Neowin, MakeTechEasier, Gizmochina.