Jimmy‘MrBeast’Donaldson is one of the net’s most popular entertainers andYouTube’s most-subscribed creatorthanks to his big-budget projects and over-the-top challenges.
He’s more than an influencer; he’s also launched amassive brand of chocolate bars, Feastables— and there’s more on the way, as told by court documents amid hisongoing lawsuit with MrBeast Burgers.
The co-owner of Logan Paul and KSI’s Prime Hydration, Trey Steiger, seems to have teased even more things in the works for MrBeast, as told in acomment he made on LinkedIn.
In his post, Steiger hit back at a critic of MrBeast, who accused the YouTuber of “slanging diabetes” to children “all for more money” with his Feastables bars.
“MrBeast has an announcement coming in October that will make you understand the vision,” Steiger wrote. “He’s changing the world, and this post will not age well for you.”
“Put it this way, what he’s doing is changing his industry and will set the tone for ‘big chocolate,'” he added in a response to another commenter. “It’s not my place to let the cat out of the bag. Just know, there’s a reason he’s the king of YouTube and that same drive will be seen in CPG come October.”
Related:
He’s just the latest creator to jump into the beverage biz, following in the footsteps ofLogan PaulandKSI’shugely successful Prime Hydration line, which has secured partnerships with major sports teams likethe LA Lakersandeven the WWE.
MrBeast also confirmed thata white chocolate Feastables bar,a highly-requested flavor, is finally in the works, saying it’s set to launch “soon” after going through “100 iterations” to make sure it’s up to his standards.
MrBeast’s products are wildly popular,flying off the shelvesat Target and Walmart locations across the country — to the point where the YouTuber had torestock the products himselfin an effort to please his ever-growing fanbase, so it’s safe to say that this next big venture might have a similar reception from viewers.
Virginia Glaze is Dexerto’s Entertainment Editor in the US. She expertly covers trending stories across Twitch, Kick, YouTube, and TikTok – as well as fighting games and influencer boxing. Virginia also has bylines at Red Bull, GINX, and Bandai Namco. Contact her here: virginia.glaze@dexerto.com
