Logan Paul and KSI’s Prime Hydration currently sits at the top of Walmart’s sales for the most sold sports and hydration beverage in the last month.
The company has seen some unprecedented success, signing numerous high-profile athletes and teams in the sporting world — such asNFL star Patrick Mahomes,Manchester City striker Erling Haaland, and formerUFC champion Israel Adesanya.
Prime Hydration smashes Walmart sales figures
According to aLinkedIn post from Trey Steiger, co-owner of Prime Hydration’s parent company Congo Brands, Prime currently sits at the top of sales for Walmart’s sport and rehydration beverages in the last four weeks.
Prime’s sales smash the company’s biggest rival Gatorade, and by a considerable margin too, whose biggest seller is their ‘Cool Blue Thirst Quencher’ flavor with just over 400k units sold in the same period.
Not only that, Prime’s ‘Ice Pop’ flavor also makes the list as the 10th most-sold drink in the sports and rehydration beverage category, with close to 280k bottles sold.
Overall, the sales figures reveal that the three flavors combined earned the company a mind-boggling $7 million over the four weeks.
It certainly goes to show that the hype Prime isn’t slowing down anytime soon, despite more fans than ever getting their hands on bottles as it becomes more widely available.
Shay Robson was a Staff Writer on Dexerto’s UK team, specializing in shooter games like Valorant and Call of Duty, as well as sports games like EA SPORTS FC. He also covered Twitch and YouTube content. He also has bylines at Gamezo.
