Streaming star Pokimane explained why YouTube is the most profitable social media platform for influencers looking to make content creation a full-time career.
Imane ‘Pokimane’ Anys is themost-followed woman on Twitchand boasts over a decade of experience streaming to an audience ofmillions of viewers.
After ending her exclusive partnership with Twitch earlier this year, Poki has started traveling more and evenlaunched her own podcast,where she told listeners the reasons why Twitch actually isn’t the best place for streamers to make money.
In her podcast, Poki broke down the least and most profitable social media platforms for creators, with TikTok coming in dead last. Instagram came in third place, as it offers a wider variety of content that creators can monetize.
According to Pokimane, Twitch is “much more volatile and audience-based” than YouTube, whose ads “pay the best” out of any other platform.
“Every piece of content you make is, in a way, a long-term investment, and it can still make you money even years and years down the line,”she explained. “That’s very common for YouTubers, to still make even a couple hundred bucks off of popular videos that they had five or ten years ago.”
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Although Pokimane made her home on Twitch for more than a decade, she’s been branching out to other platforms over the last few years like TikTok and YouTube, where she’s been uploading monthly vlogs and even occasionally streaming.
Virginia Glaze is Dexerto’s Entertainment Editor in the US. She expertly covers trending stories across Twitch, Kick, YouTube, and TikTok – as well as fighting games and influencer boxing. Virginia also has bylines at Red Bull, GINX, and Bandai Namco. Contact her here: virginia.glaze@dexerto.com
