People are ditching McDonald’s as they claim “outrageous” prices are soaring, and stats show that they are flocking to Taco Bell as a result.
With more than 40,000 restaurants globally, McDonald’s remains one of the biggest powerhouses in the fast food industry.
Taco Bell seeing major success
Gibbs commented on Taco Bell’s success, saying: “I think that speaks to the strength of Taco Bell in this environment. It is a value leader in so many ways.
“Certainly, for Taco Bell,…it looks like we’re doing a great job of holding on to (customers).”
McDonald’s, on the other hand, have introduced a 10% price increase over the past few years. The chain confirmed on its ownearnings callthat fewer lower-income customers are visiting the chain.
McDonald’s CEO Chris Kempczinski also added that when lower-income customers do visit the chain, they order the less expensive menu items.
We’ve certainly seen an outcry from customers whoslammed McDonald’sfor their “outrageous,” prices.
Another customer shared a receipt that went viral onTwitter/X,showingthe costof one McDonald’s Egg McMuffin, which was $7.29. “What has the world come to?” They said, “These were 2 for $2 pretty recently.”
McDonald’s also went viral in March, after a manfound an abandoned McDonald’s restaurant from the 90s.
Lauren Lewis was a Food Writer on Dexerto’s UK team and is a Master’s graduate. Her expert coverage areas include McDonald’s, KFC, Wendy’s, Chick-fil-A, Starbucks, Taco Bell, and Domino’s Pizza, as well as viral food stories from YouTube, TikTok, and X/Twitter.
