The war of the streaming services has been trundling on for years – but now Netflix is taking a left-field approach to streaming bundles, unlike its competitors.
We’ve seen it with HBO and Max, and also with Hulu and Disney Plus – even Paramount Plus is currently hunting for a streaming partner. But when it comes toNetflix, they’re going their own way… to quote Troy Bolton.
In the eyes of Netflix, there’s no need to buddy up with anyone else on the streaming playing field because the platform is already a “go-to destination” for original content.
In a statement, the platform clarified, “We haven’t bundled Netflix solely with other streamers like Disney+ or Max because Netflix already operates as a go-to destination for entertainment thanks to the breadth and variety of our slate and superior product experience.
“This has driven industry-leading penetration, engagement, and retention for us, which limits the benefit to Netflix of bundling directly with other streamers.”
However,Netflixalso stated that “third-party operators may include Netflix in a streaming bundle with other services.”
If you want Netflix as part of a bundle, you’ll need to head for the Comcast streamsaver, which alsoincludesApple TV+ and Peacock for $15 a month. For $30 a month, you can add over 40 channels on top of this.
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Netflix is clearly giving main character energy here – but according to the data, there’s good reason for it. Their latest quarter has seen an uptick of eight million subscribers, bringing their grand total to 277.65 million by the end of Q2.
There’s still a downside for both parties though. While the streaming platform is expected to take a hit in paid net additions next quarter, subscribers will have to face more ads if they want to keep prices low.
Catch up with more Netflix content with the latest updates forVirgin River Season 6,Stranger Things Season 5,Heartstopper Season 3, andWednesday Season 2.
Jasmine Valentine is a TV and Movies Writer on Dexerto’s UK team. She’s the go-to source for all things Young Sheldon and Virgin River. Jasmine has also written for the likes of Total Film, The Daily Beast, and Radio Times. You can contact her at jasmine.waters@dexerto.com
