McDonald’s CEO Chris Kempczinski says the company will focus on “affordability” as complaints soar over the rising cost of the fast food chain.
McDonald’s is one of the most famous fast food chains out there, boasting locations not just in America, but in many other countries around the globe.
However, many Americans can’t help but notice that the once-affordable fast food behemoth is no longer a cheap meal option.
It’s safe to say that rising costs have sent consumers into a tizzy… but McDonald’s CEO is promising more affordable fare in the near future.
McDonald’s CEO says franchise will focus on “affordability”
In an earnings callon Monday, February 5, franchise CEO Chris Kempczinski said the company plans to focus on lowering its prices as low-income customers increasingly turn away from fast food in favor of eating at home.
“Eating at home has become more affordable. The battleground is certainly with that low-income consumer.”
However, fast food prices are still set to rise this year, withCalifornia implementing increased wagesfor McDonald’s employees and other chains within the state starting in April.
This news follows outrage around McDonald’s pricing, with a user on Twitter/X going viral after spotting an$18 Big Mac meal comboat a rest stop in Connecticut.
Now,former McDonald’s chefs are turning to TikTokto help consumers find cheaper ways of making their favorite eats at home — or at the very least, finding someless costly alternatives at the grocery store.
Virginia Glaze is Dexerto’s Entertainment Editor in the US. She expertly covers trending stories across Twitch, Kick, YouTube, and TikTok – as well as fighting games and influencer boxing. Virginia also has bylines at Red Bull, GINX, and Bandai Namco. Contact her here: virginia.glaze@dexerto.com
