Prime Hydration has now become an official sports drink sponsor of the Los Angeles Lakers.

Since its launch, Prime has made waves in the sporting world — partnering up with some of the world’s most popular athletes, including the likes ofNFL star Patrick Mahomes,Manchester City striker Erling Haaland, as well as becomingthe official drink of the UFC, and several football clubs too.

Prime Hydration becomes Lakers sports drink sponsor

Prime Hydration becomes Lakers sports drink sponsor

Continuing to shock the world of sports, KSI and Logan Paul’s Prime Hydration has now partnered with the Los Angeles Lakers, becoming the official sports drink sponsor of the basketball team.

PRIME is now the official sports drink of the NBA’s LA Lakerspic.twitter.com/22Y3mNnuc4

The announcement comes just days afterLogan Paul unveiled Prime as the WWE’s first-ever ring canvas sponsor. The historic partnership will see a Prime bottle be at the center of every WWE PLE match beginning at WrestleMania XL.

However, Prime’s partnership with the WWE hasn’t come without backlash from wrestling fans, with the sponsorbeing slammed as “an eyesore.”

Regardless, Prime’s hype doesn’t appear to be slowing down any time, continuing to top sales charts despite becoming more available across stores. Simply, there’s no telling what announcement could come next from the YouTuber’s hydration beverage brand.

Shay Robson was a Staff Writer on Dexerto’s UK team, specializing in shooter games like Valorant and Call of Duty, as well as sports games like EA SPORTS FC. He also covered Twitch and YouTube content. He also has bylines at Gamezo.