YouTube stars Logan Paul and KSI have faced criticism after Prime Hydration has became the first official mat sponsor of the WWE.

KSIandLogan Paulhave faced backlash afterPrime Hydration partnered with the WWE, which will see a Prime bottle be the center ring sponsor of everyWWEPLE beginning at WrestleMania XL.

Logan Paul took to the ring at SmackDown on March 8to announce the partnership, which is the biggest in WWE history. However, fans have been hitting out, calling the sponsor a complete “eyesore” to look at.

Logan Paul reveals that PRIME Hydration will be the the first WWE mat sponsor beginning at WrestleMania XLIt is the the biggest sponsorship deal in WWE historypic.twitter.com/G5QdmVzg9T

Fans criticize “tacky” Prime WWE partnership

Fans criticize “tacky” Prime WWE partnership

Following KSI and Logan Paul’s big announcement with the WWE, which led toKSI getting RKO’dout of nowhere by Randy Orton himself, fans have criticized the partnership.

“This has to be a joke right?” One responded on social media, as various others chimed in. “Don’t ruin the canvas that the performers create art in.”

Another slammed it, “It’s a disgusting eye-sore that’s going to ruin great moments,” they said.

“This is absolutely awful,” wrote another. “Not everything needs to be a marketing billboard.”

It’s a disgusting eye-sore that’s going to ruin great moments,@WWE.#WeDontWantIt

Others claimed they’re fine with product placement as a whole, but the issue was over it being a main focal point in the ring. “It being right in the middle looks so ugly,” one wrote. “That looks so tacky,” said another, adding a crying emoji.

On top of signing with the WWE, Prime has made waves in the sporting world — partnering with the likes ofNFL star Patrick Mahomes,Manchester City striker Erling Haaland, and becomingthe official drink of the UFC too.

Shay Robson was a Staff Writer on Dexerto’s UK team, specializing in shooter games like Valorant and Call of Duty, as well as sports games like EA SPORTS FC. He also covered Twitch and YouTube content. He also has bylines at Gamezo.