KFC announced that they’d be teaming up with a sacred Buddhist site to release a new coffee, and the chain are taking steps to avoid controversy.
We’ve heard of some bizarre fast-food collaborations. Just recently, Cinnabon announced that they’d be bringing out a Mean Girl’s collaboration, ahead of the new movie’s release, which featured pink swirly icing.
KFChas partnered with the sacred Buddhist site Mount Wutai to launch a new coffee. The collab features K Coffee, KFC’s coffee offering and Wutaishan, the official brand backed by local cultural and travel authorities, available to customers between 8 and 21 January.
KFC tries to avoid controversy after new Buddhist collab
After another brand calledHey Teafaced controversy following their collab with Jingdezhen China Ceramics Museum, they were forced to withdraw all items and marketing materials from their “Speechless Buddha” campaign.
This happened just one week after the big launch.
KFC is trying to avoid such controversy, and as a result, has decided to forgo any Buddhist imagery on products.
They’ve also chosen to market the product with a blessing outside of traditional Buddhist texts, to avoid the same fate as Hey Tea.
Another collab is going viral, as Cinnabon announced that they were bringing out pink rolls to celebrate the launch of the new Mean Girls movie.
Lauren Lewis was a Food Writer on Dexerto’s UK team and is a Master’s graduate. Her expert coverage areas include McDonald’s, KFC, Wendy’s, Chick-fil-A, Starbucks, Taco Bell, and Domino’s Pizza, as well as viral food stories from YouTube, TikTok, and X/Twitter.
