Jujutsu Kaisen’s latest venture is moving into fast food, and fans are drastically unhappy for more than one reason.
As we continue to wait forJujutsu Kaisen Season 3, the franchise is doing a tie-in to remain in the public consciousness. The belovedanime showis working with McDonald’s for a collaboration due to be announced on July 7, thoughsauce packets included in the partnershiphave already been released.
The announcement has riled viewers up. They’ve taken umbrage with not only the choice of fast food chain, but the official image attached.
McDonald’s × Jujutsu Kaisen CollabOfficial announcement on 9th Julypic.twitter.com/wOTCM3Vw1J
The picture used, showing a McDonald’s branch on a street corner within a camera lens, appears to be AI-generated. The linework and colouring are messy and the whole thing has a very artificial feeling to it, like CGI textures that aren’t finished loading yet. Hallmarks of AI-assisted, or fully completed, artwork.
“They couldn’t commission a real artist?” asks one response. “Bruh, they just using AI for Jujutsu Kaisen…. so disrespectful,” adds another.
This led to severe backlash from supporters of Palestine around the world, including an outright boycott of the chain. In April, McDonald’srevealedit was going to buy back all the restaurants in Israel, which are operated by franchisees in the country.
“Um no actually boycott McDonald’s please,” one fan’s tweet reads. “Oh nah! Boycott also is the first image AI-generated,” another wrote, putting a fine point on both grievances here.
Related:
The Jujutsu Kaisen manga iscurrently suffering a delay, but you can check out our guides onOshi no Ko Season 2,Tower of God Season 2, andFairy Tail: 100 Years Questfor great options for while we wait.
Anthony McGlynn is a Senior Anime Writer on Dexerto’s UK team. An expert on animes like Demon Slayer, Solo Leveling and My Hero Academia, he also has over 10 years experience covering games and pop culture for outlets such as Variety, IGN, Den of Geek, PCGamesN, PCGamer, The Digital Fix, and many more. You can contact him at: anthony.mcglynn@dexerto.com
