YouTube beauty guru Jaclyn Hill has officially pulled the plug on her cosmetics line four months after announcing the closure of the company and her other brands.
Jaclyn Hillis a prominentYouTubepersonality and makeup artist. Boastingover 5 million subscribers,Hill has been on the platform for thirteen years and has garnered a dedicated community of fans during that time.
However, she’s also become embroiled in a series of controversies throughout the course of her career as a beauty influencer that have left a sour taste in many viewers’ mouths.
More recently, Hill caught flak for the name of her clothing brand, ‘Koze’ — which happened to be thesame name as a pre-existing brandfrom a smaller influencer. Overall, the price of Hill’s various products, andallegations of copying other influencers’ brands,seem to be the root of critics’ issues with her.
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“With that being said, I have decided to close the doors on Jaclyn Cosmetics for the foreseeable future. There has been plenty of talk, but what I will say is the brand has been such an important chapter in my book and one I will always cherish but am ready to close.”
While Hill didn’t specify any future plans regarding her brand, it looks like she’s excited for the future, saying she’s in “the best mental and physical health” she’s ever been in.
Virginia Glaze is Dexerto’s Entertainment Editor in the US. She expertly covers trending stories across Twitch, Kick, YouTube, and TikTok – as well as fighting games and influencer boxing. Virginia also has bylines at Red Bull, GINX, and Bandai Namco. Contact her here: virginia.glaze@dexerto.com
