IKEA have announced that they’re opening a store in Roblox, one that’ll offer actual pay for players and will have a formal interview process to determine the best candidates for the job.
It’s not the first time a company has attempted to create a virtual shopping experience. Roblox is already being used as a marketplace forcompanies like Walmartwho have made it possible to purchase items in-game and have them shipped to you directly.
“The virtual store will give people a chance to immerse themselves in the working world of IKEA. With a limited number of paid, virtual co-worker roles available in the game,”IKEA’s press releasestates.
The company claims it’ll have 10 job openings for their Roblox store, and that people working there will be able to get promoted to other roles or move to different departments “just like in the real world”.
Here’s a quote from IKEA’s Culture Manager in the UK and Ireland about why the company is giving this a shot in the first place:
“We’re excited to be the first brand to launch paid work on Roblox to showcase how we do careers differently, bringing our unique careers philosophy to life.
Related:
“At IKEA, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world. There are many ways to learn and grow at IKEA, and that’s what IKEA on Roblox is all about.”
Again, it’s not clear what skills this job demands from moment to moment, and the questions on theirjob applicationdon’t help much. Other than basic info about yourself, there are only three questions on there. They read as follows:
Employees will make minimum $16.81 USD an hour, the same that an IKEA worker in London would get paid. Considering the nature of the work, this is a pretty strong selling point, and it’s likely why they’re only taking 10 applicants.
Carver Fisher is Dexerto’s Deputy US Editor. His expert coverage areas include Gaming and competitive Esports, where he’s covered League of Legends extensively. He also has bylines at Elo Entertainment and Inven Global. Contact him here: carver.fisher@dexerto.com
