The Sidemen have released their own cereal brand: BEST Breakfasts. Here’s everything you need to know about the new product, including where to buy it.
TheSidemenhave been one of the most popular online collectives for years, with an impressive 20 million subscriberson their channel, and millions more individually.
After already launching their ownfast-food restaurant Sides,vodka brand XIX, and more recently their ownparty game ‘Hit Send’, the group is continuing their massive expansion outside ofYouTube.
Now, the Sidemen have released their cereal brand‘BEST Breakfasts’. Here’s everything you need to know.
What is the Sidemen’s cereal brand?
In thelatest Sidemen Sundayon March 3, the group announced their latest venture outside of YouTube, revealing their cereal brand ‘BEST Breakfasts’.
The cereal is made byMornflake, one of the UK’s top cereal makers, and comes in two “mouth-watering” flavors, Choco Crunch, and Caramel Gold.
Both flavors are low in sugar and saturated fats, while also being high in fiber and vitamins, and minerals. One bowl contains roughly 100 calories.
The Sidemen’s ‘BEST cereal’ is available exclusively at Tesco stores across the UK, and costs no more than your typical box of cereal. Each box contains 375g, which you can expect to get 12 servings out of, and is up for grabs for just £2.
More flavors are expected to be released in the future. So be sure to keep your eyes peeled.
Breakfast just got bigger 🥣Introducing your new favourite:BEST Cereal by@sidemenHere’s all you need to know 👇pic.twitter.com/QEcFZb9Atk
A significant portion of the Sidemen’s cereal profits will go directly to Magic Breakfasts, a UK-based charity that provides morning meals to children in need.
“The partnership with Magic Breakfasts is really important to all of The Sidemen as it means we’ll be helping kids who don’t always get a breakfast but would love to get the best start to their day,” Sidemen member Zerkaa toldTheGrocer.
Shay Robson was a Staff Writer on Dexerto’s UK team, specializing in shooter games like Valorant and Call of Duty, as well as sports games like EA SPORTS FC. He also covered Twitch and YouTube content. He also has bylines at Gamezo.
