Social media and PR experts have warned how the allegations against Ava Kris Tyson could end up being “financially catastrophic” for MrBeast.
Instead, thephilanthropisthas continued to grow, surpassing any and all previous markers of success to become the biggest YouTube star seen today with over300 million subscriberson the video platform alone.
However, theallegations that have arisen against his long-term colleagueand friend may just end up costing MrBeast more than the internet celebrity has yet encountered according to experts.
MrBeast also revealed he hadlaunched a third-party investigationand was “disgusted” by Tyson’s “unacceptable acts”. Nonetheless, mounting evidence against Tyson – including over500,000 leaked messagesfrom a Discord channel – has done little to quell the backlash against the YouTube star.
Speaking with theDaily Mail, social media consultant Katya Varbanova said the allegations could result in “financially catastrophic” short-term consequences, even if they were unlikely to leave a “permanent dent” in MrBeast’s brand.
“History has shown us allegations could have serious repercussions for personal brands,” Varbanova said, explaining that this still applied when the allegations were aimed toward a collaborator or friend.
PR expert Mark Borkowski told the Mail that the situation was “complex” given that MrBeast’s brand included a number of his childhood friends – such as Tyson.
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As “millions” were left “speculating on the internet”, Borkowski pressed the importance of a quick and active response from MrBeast. He said, “The longer this is left without an answer, the more conspiracy theories surface and the more ferocious this saga becomes.”
Meera Jacka was a Senior Writer on Dexerto’s Australia team, specializing in Entertainment and trending content. She is a writing graduate and her expert coverage areas include Twitch, Kick, TikTok, YouTube, and viral news stories.
