June 7 is National Donut Day, and to celebrate, Dunkin’ have collaborated with Grammy-nominated country artist, Jelly Roll.

With a name inspired by a classic donut, this collab makes perfect sense. Jelly Roll is so obsessed with donuts, that he named himself after one.

The country star has made a video with Dunkin’ sharing his expert donut advice. As well as that, the brand has dropped an entire donut and Jelly inspired merch line just in time for the big day.

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Jelly Roll states that growing up donuts were his kryptonite, and that his Mom used to say he was so sweet, he could “open up his own Dunkin’.”

In the video, the country superstar shows us the best techniques for dunking your donuts in your coffee, which he states is a quintessential part of the eating experience.

He has two dunking styles, one he calls ‘The Bunny Dunk’ and a more zealous one called ‘The Nash Smash’.

Not only that, but he even promotes sharing a bite with your dog. If you didn’t know already, Dunkin’ are big dog lovers, and even have their ownpet range.

As Jelly Roll says, “Life’s better with a little jelly in it,” and to prove this point, Dunkin’s new merch for the big day is now available to purchase online atShopDunkin.com.

The collection includes t-shirts and hoodies for Dunkin’s biggest loyalists to rep all year long.

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In a statement, Beth Turenne, VP of Category Management at Dunkin’ said: “No one loves donuts and coffee more than Dunkin’ and our amazing customers. National Donut Day is a special day for us because it’s all about celebrating that love and obsession.”

But, it wouldn’t be National Donut Day without some actual donuts, and Dunkin’ willbe giving out millions of free donuts on the big day.

Maddy Kinkead was a Food Writer on Dexerto’s UK team and is a Master’s graduate. She is an expert in fast food chains, restaurants, recipes and all things food-related. Her main coverage areas include Starbucks, where she was once a barista, McDonalds, KFC, Chic-fil-A, Dairy Queen, Chipotle, and more. She also has bylines at The Tab.