DJI, the company best known for its drones, is looking to enter a new market. Teased on their X/Twitter page, DJI is expanding beyond the creation tool business as a potentialdrone ban looms.
Intypical fashionfor a new DJI product, it’s leaked ahead of the announcement. Intended to be revealed on July 3, X userDrones19170668has posted product images. No context or information has been posted alongside these, but we can see the bike in action.
DJI BIKE 👈 🤯pic.twitter.com/p5XT8KfvSk
This includes DJI’s new bike brand, AMFLOW, which the officially announced Avinox motor will power. Included in the pictures is a charger, which appears to be using a kettle cable. Presumably, this would go hand in hand with DJI’s universal power supply, the Power 1000.
Carge DJI BIKE 🫣pic.twitter.com/LZYR6NsGY9
DJI’s entry into the e-bike space is unexpected, but not surprising. The company is currently mired in political issues in the United States. Currently, there’s a bill to put a blanket ban on new DJI drones, preventing them from being sold in the country.
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Currently, the Biden administration has also banned high-end computing hardware from being exported to China. Nvidia’s beefy AI parts like the H and A-series chips, have beenprevented from enteringthe country.
Much like DJI, Nvidia has found ways to keep selling products in the country. This includes making a specific gaming GPU, the4090D, to skirt the ban.
DJI’s drones have already come under massive scrutiny. With ongoing safety concerns about potential drone accidents after several incidents, the US currently requires pilots to register for a license if it weighs over 250 grams.
If DJI’s drones were to be banned in the US, it’d knock out a good portion of DJI’s US consumer-grade revenue. Outside of drones, the company is best known for its cinematography equipment, like gimbals. However, most of these are aimed at high-end or professional markets.
To make up for a potential loss, it appears new ground is being tread to avoid hinging reliance on their consumer camera offerings.
Joel Loynds was Dexerto’s Deputy Tech Editor in the UK team. He has been writing about tech & games for over a decade, specializing in PCs, hardware, and handhelds such as the Steam Deck. He also has bylines at Scan, WePC, PCGuide, Eurogamer, Digital Foundry and Metro UK.
