Cheez-It has done some pretty wild things in the past, and when it comes to PR, they’re a go-big-or-go-home kind of brand.
What’s a more perfect way to celebrate the start of summer than with a Cheez-It themed diner? Perfect for your road trip snack stops, or just for a quick meal forcheese lovers.
The “Cheez-In Diner”, located in Woodstock, New York, is a dining experience similar to the Cheez-It gas station outpost that opened in Joshua Tree last year, and featured a gas pump that pumped your bag full of cheesy snacks.
In order to go even bigger this year, the Senior Brand Director for Cheez-It said: “This year we headed East, packing this one-of-a-kind roadside experience with even more ways to enjoy our iconic crackers, solidifying our spot as fans’ go-to snack nationwide.”
The menu is cheese heavy, and will make your mouth water:
The crazy menu isn’t even the cherry (or cheese cracker) on top. The Cheez-In Diner will feature the world’s first and only Cheez-It jukebox. But don’t worry, you don’t need any cash – because the machine takes Cheez-Its instead!
The diner features Instagram-worthy retro decor including walls packed with vintage Cheez-It memorabilia, iconic 60’s music scene nods and a red-hot vintage Cheez-It convertible parked outside waiting to be captured in your latest selfie.
There is also a Cheez-It Tasting Station and merch shop where fans can shop fan-favorite and rare flavors of Cheez-Its, as well as buy retro-inspired clothes torep their favorite snack.
This diner is around for one week only from May 20 – May 26 and will open 4pm-9pm ET.
Related:
OnMemorial Weekend, the opening hours are extended to midnight Friday through Sunday. Visiting the diner is completely free of charge, but you know it will be hard to resist that crazy menu.
If New York is too far of a road trip for you, fear not, because you can check out theCheez-It X Taco Bell collab.
Maddy Kinkead was a Food Writer on Dexerto’s UK team and is a Master’s graduate. She is an expert in fast food chains, restaurants, recipes and all things food-related. Her main coverage areas include Starbucks, where she was once a barista, McDonalds, KFC, Chic-fil-A, Dairy Queen, Chipotle, and more. She also has bylines at The Tab.
