Beach Day is one of their most popular flavors, and when it disappeared last summer, the ‘Beach Day Baddies’ – the self-proclaimed fandom of the ice-cream, went into a tailspin.
Now, Baskin Robbins are teaming up with Sports Illustrated legend and body positivity influencerHunter McGradyto bring back the iconic flavor, with some extras to celebrate.
When the flavor was discontinued last summer, fans onRedditwere distraught, with people hunting for the flavor at their local store: “Does anybody know if the Beach Day flavor is seasonal or if it was discontinued? It shmacks but I can’t find it any more.”
However, some fans were speculating that it’s the same flavor as ‘Game Night’ another seasonal flavor from Baskin Robbins, and other fans were anticipating its return this summer saying that it would be back in June or July. It looks like they were right, because the flavor is back with a bang.
So, here’s what you can expect to see in Baskin Robbin stores from July 1:
Baskin Robbins have crowned Hunter McGrady the head of the Beach Day Baddies: “With her chill vibes, summer style and love for Beach Day ice cream, McGrady is on a mission to make sure ice cream lovers everywhere know they can take a trip to the beach with a single bite…or sip.”
For customers that want to show their love for Beach Day, Baskin-Robbins is also dropping the Beach Day Collection, an exclusive line of merchandise that’s perfect for summer days.
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The collection includes canvas tote bags, bucket hats, coolers, tumblers, crewneck sweatshirts, and pin sets. All items will be shoppable starting July 1, on theBaskin Robbins websitewhile supplies last.
Baskin Robbins aren’t stopping there though, because they have some awesomeFourth of July dealsto satisfy your sweet tooth, and they’re not the only brand with star-spangled deals this Independence Day.
Maddy Kinkead was a Food Writer on Dexerto’s UK team and is a Master’s graduate. She is an expert in fast food chains, restaurants, recipes and all things food-related. Her main coverage areas include Starbucks, where she was once a barista, McDonalds, KFC, Chic-fil-A, Dairy Queen, Chipotle, and more. She also has bylines at The Tab.
