Apple has not updated its iPad lineup for a whole year, for the first time in the last 12 years. This has had a direct impact on the company’s revenue.
Apple’s iPadhas been afantastic deviceever since its introduction. While Android-powered tablets have come, faded away, and got a new lease of life after the past couple of years, theiPadhas been going from strength to strength.
One of the primary reasons behind this is thatApplehas introduced various models catering to different price bands and customers; it regularly updates the tablet line-up every year.
Deliberate, or a forced delay?
One of the key reasons behind the Cupertino-based tech giant skipping the iPad refresh this year could be dwindling sales numbers.
As ongoing global machinations impact various economies across the globe, the purchasing power of consumers has taken a massive hit. This has translated into lower-than-expected sales numbers for Apple, specifically in the tablet category.
Moreover, Apple’s iPads are considered among the most powerful portable computers, and Apple has supported these tablet PCs for years with software and feature updates. This longevity factor, coupled with the lower disposable income, meant that iPad sales were impacted negatively.
Additionally, the iPad line-up probably has more variants than any other product in Apple’s repertoire. You have the vanilla iPad, the iPad Mini, the iPad Air, the iPad Pro 11-inch, and the iPad Pro 12.9-inch. Now, add the variants of each model based on internal storage and connectivity.
The company will not only introduce its first-everMR headset, theVision Pro. But, it is also expected torejig the entire iPadline-up.
We’re expecting Apple to introduce upgrades to all five iPads, and if rumors are to be believed, a12.9-inch iPad Airmight be in the works too.
Jitendra Soni was a Tech Writer on Dexerto’s UK Team. An expert in tech, especially smartphones, he has almost 10 years of experience. He spearheaded the TechRadar India editorial operations and has written for TechRadar, TechRadar Pro, Free Press Journal, Mobile Scout, IB Times Singapore, Indulge Express, and more.
