Apex Legends fans took to social media to accuse the game’s developers of using AI art for some promotional material during the Final Fantasy 7 Rebirth event.
However, some fans have claimed the devs used AI art in some of those promotional materials and took to social media to call out the alleged practice.
Apex Legends fans call out alleged AI art use in FF7 Rebirth collab
The discussion surrounding AI art began when Art Director and Designer Thorsten Denkaccusedthe dev team of using AI to create interstitial art during a recent trailer.
In a post on X, Denk said, “Apex Legends/EA using AI instead of paying artists for their promo art is just depressing. Pandora’s box has truly been opened and it feels to me like we’ve collectively decided to devalue the human soul for profit.”
The digital artist shared two screenshots of art from the Apex Legends x FF7 Rebirthtrailer, featuring Valkyrie and Wattson. In his post, Denk circled several elements of the artwork to show the alleged AI usage.
Many artists and members of the gaming community replied to the initial tweet with their thoughts on the situation.
Rainbow Six Siege Community Artist Elevate KOOBIsaid, “I hadn’t heard of that until now 🙁 Especially sh*tty to see when you know that they’ve been working with talented artists like IFrAgMenTIx in the past.”
I hadn’t heard of that until now 🙁Especially shitty to see when you know that they’ve been working with talented artists like @/IFrAgMenTIx in the pastHas the Apex community noticed this yet and brought this to attention or not?
The use of AI continues to be a hot-button topic in the video games industry, with games likeThe Finals embracing the use of AIduring development.
At the time of writing, neither developer Respawn Entertainment nor publisher EA have acknowledged the claim.
Philip Trahan was a Games Writer on Dexerto’s US team, specializing in Pokemon, Apex Legends, Call of Duty, RPGs, JRPGs, and Nintendo franchises. He also has bylines at NintendoEverything and GameRant.
