Amazon has found itself in the midst of a lawsuit on behalf of its Prime Video customers, and it all has to do with its recent addition of ads on the platform.
From erasing basic-level payment plans to cracking down on password sharing, streaming services likeAmazon Prime Video,Netflix, andDisney Plusaren’t making it easy for their subscribers to find loopholes. Or pay a fair price, for that matter.
As an alternative, they offered subscribers the option to pay an additional $2.99 per month to skip those pesky ads. But the damage has been done, and those affected are now deciding to lay down the law. Literally.
Amazon sued by Prime Video customers
Amazon has been hit by aclass action lawsuiton behalf of users and is being accused of misleading Prime Video subscribers.
Amazon switched up on customers by making their ad-inclusive tier the default setting for over 100 million subscribers. (You’ll likely have seen a little pop-up explaining as such the last time you hopped onto Prime.) With some subscribers paying for Prime Video annually, many users are now paying additional costs on top of an already agreed price.
It may be a while yet until the results of the lawsuit are known, but this could be a lesson to other major streaming platforms. Evidently, Prime Video subscribers made it known they were unhappy with the sudden change in costs, and they’ll be damned if they can’t watch theirReacherorMr. & Mrs. Smithfor the price they agreed to. Netflix and Disney Plus…take note.
Jessica Cullen is a TV and Movies Writer on Dexerto’s UK team. She’s previously written for The Digital Fix, Cosmopolitan, Refinery29, Slate and more. Aside from being the residential Yellowstone expert, she also loves Westerns, ’90s action movies, and true crime. You can email her here: jessica.cullen@dexerto.com.
